CBS 19 and Tyler Morning Telegraph Join Forces

The Tyler Morning Telegraph is forming an alliance with television station KYTX CBS 19 to form a news alliance.  The motto of the alliance is “More people in more places.”  The two organizations believe the alliance will allow them to better cover news in East Texas.

At both the Tyler Morning Telegraph’s website and CBS 19′s website, the story is a prominent feature.  Both pages on both websites feature multimedia elements.  The newspaper’s story contains a large article that contains a picture of the new “news team,” a text article (containing no links) and two videos.  One video is extremely poorly made by broadcast standards.  It features two talking heads of the “powers that be” at both the newspaper and the tv station.  However, the framing was terrible on one, while the audio and overall production value was not very good on either interview.  However, the raw quality of the video did give a sort of authenticity to the footage.  This is because there is no reporter track, just minimal graphics and two interviews.   The other video on the page is a video from CBS 19′s website.  The video is of a package the news network did on the subject.

Over at CBS 19′s website, naturally they are a bit more technological in their approach.  But not by leaps and bounds.  In addition to the main text article, the site has links to two video’s on the subject.  One is the CBS 19 anchors discussing the partnership, and the other is a more up-to-date video of the anchors leading the newscast with the story.  Also on CBS 19′s page are two related stories you can click on.  One links to the Tyler Paper’s web coverage, and the other is an article called “What ‘Total Team Coverage’ Will Mean For You.” That article is a recap of the alliance.

Overall, a fairly nice job on these multimedia stories.  However, there appeared to have been a sort of “ribbon cutting” event where the partnership was announced.  I think there should have been a slide show of some sort with photos from this event.  They also could have included a poll asking consumers what they thought of the alliance.

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